After the sense of smell has been overseen for a long time in marketing, more and more companies are becoming aware of the power of this sense. Fragrances in products can help to increase product experience, while malodours can have the opposite effect. Therefore, it is important to measure how a product’s odour is perceived based on scientific and reproducible methodologies. 

It is our pleasure to invite you to Kiel, Germany to participate in our next Odour Workshop on Product and Material Testing, planned for January 2022.

This workshop is open to participants from all industries, and will provide information on odour evaluation of products and materials. Besides a number of presentations from relevant specialists, and practical sessions on specific odour measurement techniques in our lab facilities, you will get the opportunity to discuss specific questions in one-on-one sessions.

Your Olfasense Team