After the sense of smell has been overseen for a long time in marketing, more and more companies are becoming aware of the power of this sense. 

 

The way in which an odour is perceived can play a decisive role in the decision to buy, and hence in determining the commercial success of a product. In some cases, a product’s ability to enhance or reduce odours can provide a unique selling point. In others, the presence of unwanted odours can adversely impact the product’s attractiveness.

 

Therefore, it is important to measure how a product’s odour is perceived based on scientific and reproducible methodologies. In our annual Odour Workshop on Product and Material Testing, our expert teams will accompany you beyond the odour measurement. With specialised know-how and years of experience.

 

It is our pleasure to invite you to Kiel, Germany to participate in our 2023 Odour Workshop on Product and Material Testing, planned for 10 and 11 May 2023.

 

This workshop is open to participants from all industries, and will provide information on odour evaluation of products and materials. Besides a number of presentations from relevant specialists, and practical sessions on specific odour measurement techniques in our lab facilities, you will get the opportunity to discuss specific questions in one-on-one sessions.

 

Your Olfasense Team